Encourage and support original artistic expression and innovation in all aspects of music production.

Value the individuality of artists and the sincerity in their music, promoting genuine content.

Maintain a high standard of quality in all productions, from recording to release and distribution.

Foster a collaborative work environment where artists, producers, and staff can share ideas and grow together.

Promote diversity and inclusion, seeking to represent different voices and perspectives in music.

Act ethically and transparently in all business and creative relationships.

Leverage new technologies to enhance music production, distribution, and consumption.

Adopt practices that minimize environmental impact and promote social responsibility.

Invest in the ongoing development of artists and music professionals through training and mentorship programs.

Prioritize the well-being and growth of artists, ensuring they have the support to develop their careers in the long term.